Is Computer Vision the Next Big Thing for Advertising?
31 10 2008By Joshua Koopferstock
Today I came across a neat computer-vision based installation/game that was presented at the FILE 2008 expo in Brazil. The company that put this together, Colmeia, is an interactive production company that creates digital installations for advertising. The game involves using one’s silhouette, reprojected as dark blobs, to block out certain parts on a screen.
Tantalus Quest at FILE 2008 from eduardo omine on Vimeo.
We wrote a couple of weeks ago about Float4, a Montreal-based company also working on interactive display installations. I am hopeful that what we are observing is the beginning of a trend, and that in the next couple of years we will see a rising number of computer vision applications in advertising. This is certainly a trend that we will be following closely on ENLIGHTEN3D.
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