Disney Exec Makes Reference to Intel Larrabee?

14 01 2009

By Joshua Koopferstock

Some of you may have heard about Intel Larrabee, a long-term strategic project by Intel to move into the GPU space.  Apparently, even with minimal promotion to date, word is starting to get around about the possibilities that this new chip will open up.

Anne Sweeney, president of the Disney-ABC Television Group, went out of her way to mention Intel during her Industry Insider presentation at CES this past week.  Discussing ways in which technology could push her business forward, she exclaimed her excitement over how technological advancement, such as new products from Intel, would bring her viewers closer to the content her company produces.  According to her, Disney-ABC is highly receptive to technology that creates innovative ways for viewers to interact with and establish a more personal relationship with the shows that they watch.

While not referencing Larrabee directly, this is my best guess on the new technology from Intel that she was talking about.  In my own opinion, Larrabee is the Intel product with the most market-disruption potential, so I will be closely following the new developments around it.  No launch date has been set, but the target is loosely described as “2009 or 2010″.  I’d bet more on the latter, and I’ll keep you up to date when I hear more.

Update: Actually, this is not a mention of Larrabee.  Apparently this is a reference to the Intel CE3100 chip, a processor and multi-channel, multi-format decoder for TV’s or set-top boxes, which will help provide access to Yahoo’s Widget Engine and add more interactivity to TV.  Good catch from Barnes in the comments!  I guess I was just too eager for Larrabee news, but it should start to pour in soon enough.

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3 responses to “Disney Exec Makes Reference to Intel Larrabee?”

20 01 2009
barnes (18:45:01) :

She was not referencing Larrabee, but Intel’s CE 3100 SOC for set-top boxes and DTV’s and Intel/Yahoo Widget Channel that puts internet enabled “widgets” on the TV.

21 01 2009
Joshua Koopferstock (11:19:36) :

Good call barnes. Were you at that presentation as well?

12 07 2009
Christophe Cherel (10:56:12) :

I saw an Intel box prototype @ CES 2009. It was very impressive.
I think that the first box with Intel’s CE 3100 SOC will be the Conceptronic Yuixx.

Christophe.